Joni Sweet
Writer & Editor
I deliver bright ideas,
engaging stories,
and pristine copy
for publications
and brands—
on deadline!
Ways to work with Joni
Journalistic writing & branded content
Joni’s favorite things to cover include travel, health, wellness, and product reviews. She also writes about complex, technical topics, like finance and medicine, and creates branded content.
Editing & content strategy
Need a freelance editor to cover a staffer who’s on leave, work through a backlog of projects, or simply bring a fresh set of eyes to your content? Joni can help! She also offers content strategy for brands and start-ups.
Joni coaches writers on ways to build a successful freelance business. She provides media training to entrepreneurs, founders, and thought leaders on how to ace interviews with reporters.
Coaching & media training
Testimonials from Joni’s clients:
“Reading Joni’s work was like a sigh of relief. Excellent reporting and writing (so much so that I felt like I wasn’t doing my job as an editor). I barely changed a thing.”—Amber Brenza, Associate Editorial Director, Health magazine
“She consistently turns in clean copy, which makes my life as an editor much easier. If you're looking for a writer who can follow guidelines, produce great content, and take on board feedback, I highly recommend Joni.”
—Jess Shanahan, Editor at Contently
“Joni Sweet's consultation exceeded my expectations! Having taken two other media coaching courses, I was blown away by her depth of knowledge and practical guidance. Joni helped me identify key weaknesses in my outreach strategy and provided specific, actionable steps to dramatically improve my pitches to editors and major outlets while helping me to maintain my authentic brand and voice. Her insights were a game-changer, and I'm already seeing positive results. If you're serious about getting media attention, Joni is the dedicated, results-driven coach you need.”—Eli Francis Wolf, Founder of HiViBe33 skincare
“Joni is a joy to work with! Every time she turns in a product review, I know it will be thorough and thoughtful, with each item tested and researched to its fullest potential. She's a great communicator throughout testing, asking questions and providing helpful updates during an often-fluid process. She also meets every deadline and delivers engaging, well-written copy on the first draft. She'd make a fantastic addition to any writing team!”
—Sara Hendricks, Former Editor at The Nessie and Former Health and Fitness Editor at Reviewed/USA Today
“Joni was my favorite news writer to work with. She breaks down complicated concepts, conducts compassionate and compelling interviews, and has a writing style that’s simply a joy to read.”—Whitney Akers, Former News Editor at Healthline
“Joni has been a consistent and innovative producer for me for many years. She’s one of my go-to writers who never fails to deliver quality work on time.”
—Lana Law, Editor at PlanetWare
“She's an exceptional writer, a very skilled editor, an excellent communicator, and a fantastic project manager. I really can't say enough good things about her!”
—Talia Aroshas, Former Editor at Greatist, Healthline, & Medical News Today