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My Story


I am a writer and editor driven by adventure. My journalistic pursuits have taken me around the globe—rafting down the Ganges, hiking the rain forest of Borneo, hot air ballooning over Cappadocia—only to land me in the most thrilling city in the world, New York.

National Geographic published my first travel guide, “48 Hours: New York,” in April 2016. I was also the nightlife and shopping columnist at Where & IN New York magazines from 2013-2016.

My curiosities go beyond New York, though. I spent a year living and working as a newspaper editor in Jakarta, Indonesia, and I'm always researching my next big adventure. My freelance writing focuses on travel, lifestyle, urban life, wellness, fitness, health and anything else that piques my curiosity.

I've been published by National Geographic, Forbes, Thrillist, Where magazine, WhereTraveler, IN New York magazine, The Christian Science Monitor, Huffington Post, Prevention, Hopes & Fears, VegNews, Himal Southasian, StyleCaster, Jakarta Globe, Food Loves Beer,, Wanderland and more. Please get in touch with me if you are interested in working together—I love a new challenge.

A selection of My published work


Rwandan Genocide Survivors Debut Africa-Inspired Designs at New York Fashion Week

The Christian Science Monitor

Sri Lestari Travels By Motorcycle to Bring Inspring Message to Indonesia's Disabled People


How Getting Organized Can Help You Lose Weight

Exactly How I Changed My Diet to Sleep Better

I Took a Stretch Break at Work Every Day for a Month and Here's What Happened

Attention, Please! The Absolute Best Pair of Black Leggings Have Finally Been Found

I Tried 6 Different Running Bras So You Don't Have to—This Was the Best One


Everything You Need to Know About Visiting the
Lost City of Petra

Embrace Your Inner Jasmine Glamping at Wadi Rum

12 Travel Destinations That Look Like They're From Another Planet

The Best NYC Travel Hacks You Need to Know

Suitcase Secrets: What Your Favorite Travel Writers Never Leave Home Without

These People Have Seen What Feels Like the Entire World. Here Are Their Favorite Places.

7 Charming Lighthouses You Can Actually Sleep In

The Radio City Rockettes Blog

Learn a Lesson in Teamwork From This Wheelchair Dance Company

Huffington Post

New York’s Other (and Sometimes Weirder) Museums


How to Find Your Passion and Live your Best Life Every Day

Wellness Festivals You Shouldn't Miss in 2018

Need to Get Away? Relax and Recharge With These Wellness Retreats This Winter

How to Be Happy: Psychologist-Approved Ways to Achieve (and Maintain) Bliss

Jakarta Globe

At TEDxUbud, Social Change Begins With Us

Sigur Ros Takes Jakartans on Soulful, Spiritual Journey

How a Brief Bali Escape Changed One Woman's Life

Raw, Natural Renewal in Bali

Himal Southasian magazine

Get Lost: When to Use a Guidebook and When to Throw It Away


Vegan Travel Guide: Upstate NY

Combatting Food Insecurity in the US

Vegan Food Crawl review

Q&A with Vegucated's Marisa Miller Wolfson


10 Best Museums Around the World for Fashion Lovers

National Geographic

"48 Hours: New York" French edition published 2016 (Italian published in 2017; English to be published in 2018)


Lies People Somehow Still Believe About Gluten

Everyday Habits That Are Secretly Ruining Your Health

You Should Get Naked More Often. It's Good for You.

Why Some People Just Can't Handle Spicy Food

Here's What Too Much Sitting Does to Your Body

How to Eat Healthier Without Spending All Your Money

15-Minute Workouts You Can Actually Squeeze in Before Work

What's the Healthiest Oil to Cook With?

All the Reasons Complaining Is Bad for You

WhereTraveler/Where magazine

Getaway Guide to San Juan, Puerto Rico

On the Road With Don Wildman, Travel Channel's Mystery-Seeker

New York for Nightlife Lovers

Neighborhood Guide: New York's Lower East Side

7 Indie Fashion Designers to Love in NYC

Game Time: Escape Rooms in New York

Where to Find the Best Fitness Classes in New York City

10 Historic Homes to Tour in New York City

The Insider’s Guide to Shopping in NYC

Gift Guide for Travelers

IN New York magazine

Night Spots, the monthly report on NYC's after-dark scene (select PDFs: July 2016, May 2016, April 2016, March 2016, Feb. 2016, Jan. 2016, Sept. 2015, June 2015)

In Store, the monthly report on NYC's retail scene (Select PDFs: May 2016, April 2016, March 2016, May 2015, Jan. 2015, Oct. 2014, Sept. 2014, Jan. 2014)

Blow Your Mind: Spectacular Art & Experimental Entertainment to Spark All Five Senses

Spring Fashion Feature

Museums Alfresco

New York's Ultimate Natural Beauty Store

Immerse Yourself in Edgy New York Theater


Which Holidays Are Celebrated Around the World?

New Yorkers' 7 Most Common Anxieties, Illustrated

Food Loves Beer

A Sweet Spot (narrative non-fiction piece that looks into a season on a maple syrup farm)

Red, White & Brew: 21st Amendment Brewery

The Warm Up by ClassPass

Here's What Happened When I Only Took Morning Classes for a Month

My Services

I bring years of professional editorial experience to my writing, editing and marketing projects. As a writer, I produce clean, engaging copy on deadline. And as a content strategist, my goal is to give your brand a distinctive voice and tone. Here's an overview of what I offer:

  • Content marketing
  • Content strategy
  • Voice & tone development
  • Copy editing
  • Proofreading
  • eBook writing/editing
  • Structural editing
  • Competitive content analysis
  • Corporate writing
  • Article writing
  • Blogging
  • Story development
  • Journalistic writing
  • News briefs
  • Magazine features
  • Book editing
  • Ghost writing
  • Copywriting


Let's work together! Please tell me about your publication, project or business. I'd love to help.

Or, shoot me an email directly at jonimsweet [AT] gmail [DOT] com.